[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.winton.sk\/zviditelnite-vas-web-aj-bez-platenej-reklamy-da-sa-to\/#Article","mainEntityOfPage":"https:\/\/www.winton.sk\/zviditelnite-vas-web-aj-bez-platenej-reklamy-da-sa-to\/","headline":"Zvidite\u013enite v\u00e1\u0161 web aj bez platenej reklamy. D\u00e1 sa to!","name":"Zvidite\u013enite v\u00e1\u0161 web aj bez platenej reklamy. D\u00e1 sa to!","description":"Ka\u017ed\u00fd web, od ktor\u00e9ho sa o\u010dak\u00e1va nejak\u00e1 aktivita a v\u00fdznam, mus\u00ed by\u0165 nav\u0161tevovan\u00fd. Samozrejmos\u0165ou je nutnos\u0165 rast\u00facej n\u00e1v\u0161tevnosti najm\u00e4 vtedy, ak ide o web alebo e-shop s komer\u010dn\u00fdm zameran\u00edm, teda ak je jeho \u00fa\u010delom propag\u00e1cia a predaj nejak\u00fdch slu\u017eieb \u010di produktov. Logicky pr\u00e1ve z n\u00e1v\u0161tevnosti m\u00f4\u017ee vznikn\u00fa\u0165 konverzia. Teda napr\u00edklad vytvorenie objedn\u00e1vky, kliknutie na reklamu, […]","datePublished":"2020-10-20","dateModified":"2020-10-20","author":{"@type":"Person","@id":"https:\/\/www.winton.sk\/author\/#Person","name":"","url":"https:\/\/www.winton.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"winton.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.winton.sk\/wp-content\/uploads\/laptop,%20text.jpg","url":"https:\/\/www.winton.sk\/wp-content\/uploads\/laptop,%20text.jpg","height":0,"width":0},"url":"https:\/\/www.winton.sk\/zviditelnite-vas-web-aj-bez-platenej-reklamy-da-sa-to\/","about":["Spolo\u010dnosti"],"wordCount":407,"articleBody":"   Ka\u017ed\u00fd web, od ktor\u00e9ho sa o\u010dak\u00e1va nejak\u00e1 aktivita a v\u00fdznam, mus\u00ed by\u0165 nav\u0161tevovan\u00fd. Samozrejmos\u0165ou je nutnos\u0165 rast\u00facej n\u00e1v\u0161tevnosti najm\u00e4 vtedy, ak ide o web alebo e-shop s komer\u010dn\u00fdm zameran\u00edm, teda ak je jeho \u00fa\u010delom propag\u00e1cia a predaj nejak\u00fdch slu\u017eieb \u010di produktov.Logicky pr\u00e1ve z n\u00e1v\u0161tevnosti m\u00f4\u017ee vznikn\u00fa\u0165 konverzia. Teda napr\u00edklad vytvorenie objedn\u00e1vky, kliknutie na reklamu, vyplnenie formul\u00e1ra, odber noviniek,… skr\u00e1tka akcie, ktor\u00e9 v\u00e1\u0161 web poskytuje n\u00e1v\u0161tevn\u00edkovi.Len\u017ee najsk\u00f4r sa o tejto str\u00e1nke musia potenci\u00e1lni n\u00e1v\u0161tevn\u00edci dozvedie\u0165. Mus\u00ed by\u0165 teda vidite\u013en\u00e1 a ide\u00e1lne sa objavova\u0165 relevantn\u00fdm u\u017e\u00edvate\u013eom, ktor\u00ed o jej obsah a ponuku vedia prejavi\u0165 z\u00e1ujem. Aj z toho d\u00f4vodu vie by\u0165 preto efekt\u00edvne jej zvidite\u013enenie v internetov\u00fdch vyh\u013ead\u00e1va\u010doch.Napr\u00edklad v Google, Bing, Yahoo a podobn\u00fdch fulltextov\u00fdch vyh\u013ead\u00e1va\u010doch, ktor\u00e9 odkaz na obsah v\u00e1\u0161ho webu bud\u00fa poskytova\u0165 ako relevantn\u00fd k h\u013eadan\u00fdm v\u00fdrazom. Preto sa bude nach\u00e1dza\u0165 v organick\u00fdch v\u00fdsledkoch h\u013eadania, kde sa navy\u0161e za zv\u00fd\u0161en\u00fa poz\u00edciu webu neplat\u00ed.Ve\u013emi dobre vidite\u013en\u00e1 poz\u00edcia pre relevantn\u00fdch z\u00e1ujemcov sa d\u00e1 dosiahnu\u0165 prirodzene, \u010di\u017ee v organick\u00fdch v\u00fdsledkoch. V takom pr\u00edpade nevrav\u00edme o klasickej platenej reklame \u010di o Google Ads. Tento vyh\u013ead\u00e1va\u010d bude obsah na va\u0161u str\u00e1nku poskytova\u0165 na popredn\u00fdch miestach skr\u00e1tka preto, lebo bude sp\u013a\u0148a\u0165 jeho krit\u00e9ri\u00e1. Aby sa ale dosiahol tak\u00fato po\u017eadovan\u00fd \u00fa\u010dinok, konkr\u00e9tny web mus\u00ed podst\u00fapi\u0165 odborne vykonan\u00e9 seo, \u010di\u017ee optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de (search engine optimization).Najsk\u00f4r by mala prebehn\u00fa\u0165 odborn\u00e1 anal\u00fdza konkr\u00e9tnej str\u00e1nky, aby sa n\u00e1sledne dalo lep\u0161ie zamera\u0165 na konkr\u00e9tne faktory, na ak\u00fdch sa mus\u00ed zapracova\u0165 a ktor\u00e9 sa musia upravi\u0165.Preto\u017ee \u00fa\u010dinn\u00e1 a kvalitn\u00e1 optimaliz\u00e1cia mus\u00ed pracova\u0165 s vn\u00fatorn\u00fdmi, no takisto s vonkaj\u0161\u00edmi faktormi. S technikou a obsahovou str\u00e1nkou webu. D\u00f4le\u017eit\u00fa \u00falohu pritom zohr\u00e1va aj obsah a jeho tvorba, s n\u00edm sa daj\u00fa ovplyvni\u0165 u\u017e spomenut\u00e9 on-page a tie\u017e off-page faktory. Na ovplyvnenie t\u00fdch vonkaj\u0161\u00edch (off-page) sa takisto vyu\u017e\u00edva linkbuilding a budovanie sp\u00e4tn\u00fdch odkazov.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zvidite\u013enite v\u00e1\u0161 web aj bez platenej reklamy. D\u00e1 sa to!","item":"https:\/\/www.winton.sk\/zviditelnite-vas-web-aj-bez-platenej-reklamy-da-sa-to\/#breadcrumbitem"}]}]